16 Feb 5 Things to Consider When Choosing a Lawn Care Service in Omaha
Considering Hiring a Lawn Care Company? Read this First!
All lawn care services are the same, right? I can’t even begin to tell you how many times we get asked that question. But this couldn’t be further from the truth. Of course, the services offered are similar, but the people, quality, professionalism, and how they go about performing their services are what really makes the difference. So, what should you consider when you’re trying to choose the right lawn care company in Omaha? Keep reading…
Local Business or Franchise
Believe it or not but many of the lawn care companies in Omaha are actually franchised businesses operating nation-wide. While this may not always be a bad thing, such franchised based companies are sometimes focused more on marketing rather than providing the best service. I can tell you for certain that one such franchise even has a customer retention rate of 40% built into their marketing budget. In other words, they can remain profitable by retaining only 4 out of every 10 customers they sign up. Amazing what large marketing budgets can do isn’t it? You’re not usually going to run into these issues with a reputable local small business. Local businesses have much smaller marketing budgets, so they need to focus on providing excellent service and results to keep their existing customers happy. I wish I could say that all local lawn care companies thought this way, but unfortunately in this industry, there will always be those companies that provide a bad customer service experience, are non-professional, or do not provide satisfactory results. Which leads us into the second thing you should consider.
Gone are the days where all you had to verify the reputation of a business was word of mouth referrals from friends, neighbors, or family, and the Better Business Bureau “BBB”. A companies’ social proof is everything in today’s review driven society. Online reviews are everywhere including Google, Facebook, and Yelp which are the more popular social review sites. This is a great way to sort through and eliminate the sub-par lawn care services. It doesn’t take long to look up a company online and view its reputation. Can’t find the company online? Well, maybe there’s a reason for that. Does the company have bad reviews? Definitely something you should consider. I wouldn’t say that referrals from your friends and family aren’t important though as they are up next in our list of things to consider.
Ask your neighbors, your friends, and your family. Well, ask the one’s with nice eco-friendly lawns at least. We are proud to say that most of our business comes from referrals because we the take the time to assure our lawns are healthy, green, and safe. Ask around and chances are you’ll hear our name brought up. Why? Because we we stand by our work and our reputation.
Quality lawn care isn’t always easy to spot. Sure, someone’s lawn may look nice, but do you have any idea how many chemicals are being used to artificially get the grass that green? When we think of quality lawn care, we consider more than just how green the grass is. We consider the condition of the soil, how safe the lawn is for those that play in it, and of course how lush green and weed free it is. We recondition your turf for long lasting results rather than deplete its natural resources with harsh chemicals. There are other more subtle things to look for as well such as, does the lawn look freshly edged? Are there rut marks in the turf? Are there grass clippings on any of the hard surfaces? Was there debris chopped up in the lawn while mowing? These are just a few of the things to keep an eye out for.
Admit it, sometimes when you think of Omaha lawn care companies, the first thing that comes to mind is a junky old pickup pulling up with some mowers in back and 2 guys jumping out with no shirts, both with cigarettes hanging out of their mouths. Who wants this pulling up in front of their home and working on their lawn? Unfortunately, this is a real issue in our industry and all we can do is do our part in changing that. When you choose EcoScapes you are choosing professionalism. From our branded vehicles and trailers and no smoking policy, to our trained, certified and uniformed “Green” professionals, we do our best to assure we are not an embarrassment to the neighborhood when we pull up.
Bonus #6 to Consider
Be sure that the lawn care company you choose is insured before hiring them. If a non-insured lawn service provider gets hurt on your property, there’s a good chance you will be liable. Or if they damage your property, guess who has to pick up the tab since they don’t have insurance to cover it.
If applying any kind of fertilizer, pesticide, fungicide, or weed control, you will also want to make sure they are licensed by the Nebraska Department of Agriculture. This ensures they have studied and passed an exam in order to apply such products. Keep in mind though, being licensed does not mean your lawn care provider is doing their part in protecting you, your loved ones, and the environment.